An attractive, user-friendly website can make or break your online venture. With 11 creative solutions to simplify your website and make it more user-friendly, anyone can create an excellent digital experience. From streamlining navigational elements to using plain language on calls to action, simple tweaks can turn your website into an effective platform that users will love. Having a structured content hierarchy and adding captivating visuals are two additional hacks any business owner should consider. By taking the time to implement these changes, you can ensure your customers have a great experience when they arrive at your site. Have you ever been to a website that looks cluttered, hard to navigate, and unappealing? Chances have you left the site immediately because it was too difficult to use. In today’s world, people expect a website to be intuitive, user-friendly, and visually appealing. Here are 11 tips for creating an intuitive website visitors will use and love.
Keep It Simple
Websites should have minimal text on each page with only essential information included. This helps keep the page clutter-free and easy to read. Additionally, keeping it simple allows visitors to find what they need quickly and easily. If you sell area rugs, you can: use visuals to showcase your products, limit the number of categories on your pages, and only include relevant information.
Don’t Overwhelm With Color
Too much color can be distracting and overwhelming for visitors. Choose complementary colors that don’t clash with each other; this will give your website a calming effect that is pleasing to look at without being too “loud” or overwhelming. For example, navy blue and white can make a website look professional, while bright yellow and green are perfect for a more playful atmosphere.
Utilize White Space
White space provides a visual break in between elements on the page, making it easier for users to focus on specific parts of the page without being distracted by other elements around them. Additionally, white space makes text easier to read, making people more likely to engage with your content. For example, if your website has a lot of text, use white space to separate paragraphs and emphasize titles. This will make it easier for people to find the information they are looking for quickly and easily.
Use High-Quality Images
Low-quality images can make your website look cheap and unprofessional, so it’s important only to use high-quality images on your website’s pages. This ensures that visitors get a good first impression of your site instead of being turned away by poor visuals or graphics. For example, if you sell Playroom Rugs, ensure the product images you use are of the best quality. You can:
- Take photos of the products yourself
- Source images from stock libraries
- Hire a professional photographer to take product shots for you.
No matter your choice, ensure that your website is visually appealing with high-quality images. This can help set your site apart from the competition and encourage more people to visit and shop. Additionally, use images relevant to your niche and feature them in their best light. When done correctly, this can captivate people’s interest and keep them engaged with your website for longer.
Incorporate Videos & Animations
Videos & animations can help make your website more engaging by providing visual interest as well as helping explain complex topics in an interesting way which may be more appealing than reading large amounts of text or spending time scrolling through long pages of content manually looking for what they need/want information about. For example, a video demonstrating the product’s features can be very helpful if you are talking about a product. Additionally, if you have an FAQ page on your website, adding brief animations to illustrate each topic can help keep people engaged and entertained as they read the content.
Make Navigation Easy
Navigation should be intuitive so visitors can quickly find what they are looking for without getting lost or confused in the process; using breadcrumbs is a great way to do this as it helps visitors locate exactly where they are within the website structure at any given moment in time. For example, if a visitor is on the product page, they should be able to easily navigate back to the homepage or another category within the website. If you can make navigation easy for visitors, it will help keep them engaged with your content.
Utilize Call to Action Buttons
Call To Action (CTA) buttons are key to increasing conversions on your website as these buttons draw attention directly toward the desired action; these buttons should be prominently displayed, so visitors know exactly where they need to click to take advantage of offers or services. For example, if you are running a promotion, make sure the CTA button stands out and is easy to find. If visitors can’t quickly locate the button, they may move on to another website.
Limit Text Inputs
Try limiting how much text input visitors require whenever possible; this will save them time while ensuring accuracy since they won’t have to retype their information if something goes wrong during submission. For example, if you have a form that requires visitors to enter their address, create a drop-down menu with all the states instead of asking them to type it out.
Optimize For Mobile Devices
Mobile devices now account for over 50% of all internet usage, so your website must be optimized for mobile devices; this means ensuring all content displays correctly on smaller screens and ensuring navigation is just as easy on mobile devices as on desktop computers. For example, use larger font sizes, bigger buttons, and a responsive design that automatically adjusts to different screen sizes.
Provide Clear Contact Info
Always include clear contact info such as phone numbers & email addresses so customers can get in touch if they need assistance or have questions about something related to your business; this builds trust & credibility with potential customers who may otherwise feel hesitant about doing business with you due to lack of contact info provided. For example, include a contact page on your website with all relevant info that can be accessed from any device.
Monitor Site Speed & Performance
Page loading times should always be monitored & tested regularly; if pages take too long to load, then visitors may become frustrated & leave before even viewing any content, resulting in missed opportunities & lost sales potential; tools like Google Page Speed Insights can help identify issues related site speed & performance which then allows you address those issues accordingly in order optimize loading times overall. For example, you may need to shrink image sizes or modify certain coding elements. Finally, ensure that your website is mobile responsive; many people now use smartphones & tablets to access websites, so pages need to be optimized for smaller screens to ensure a positive user experience.
Creating an intuitive, user-friendly website doesn’t have to be complicated — nor does it require excessive time or money — but following these 11 tips will ensure that visitors have a positive experience when visiting your site, increasing the chances that they’ll return sometime soon! A great user experience will lead directly to increased conversions, more customers, higher satisfaction levels, and ultimately greater success for you! So don’t wait any longer — start implementing these tips today! RugKnots is an example where we have put in place features like easy navigation, a search bar, and product scoring, which help the customers to find what they’re looking for quickly and efficiently. We have also added customer reviews so potential buyers can read what others think of our products before making a purchase decision.
Comment below if you have questions about creating a great user experience for your website or app. We are here to help!